Our Team. Your Team.
We Work in Inflection Industries
ChangeUp helps businesses and organizations that play a vital role in our collective future recognize ruts and move into grooves through timely, smart, and relevant PR and communications.
Specializing in Inflection Industries – areas that have a disproportionate opportunity to make lasting change – we help companies develop, differentiate, and share their story with the influencers that will help move business forward.
While information reigns supreme in today’s always-on world – consumers, journalists, and executives are inundated by messages that don’t connect with them or are so obviously generic, they are rendered meaningless.
For too long, the focus of PR has been heavy on developing content and not enough on developing context.
Journalists don’t care about the what. They care about the why. The “why” is what makes people want to write about you, talk about you, refer you. The why is what makes you socially relevant. What makes you remarkable.
ChangeUp helps companies discover their remarkability.
It’s time to change it up.
More Arrows – More Bullseyes
Each communications challenge is unique, often requiring different sets of expertise. Providing strategic guidance, ChangeUp has the capacity to work with a set of talented, proven specialists across skill sets that support and complement public relations.
Director | Founder
With 20 years of experience as a professional communicator, Jaime has a diverse background as a professional communications including experience in public and media relations, crisis communications, international diplomacy, and technology education. He has helped startup businesses, Fortune 500 corporations, non-profit organizations, and all levels of government agencies clearly communicate to a diverse set of audiences. His work includes developing and managing strategic communications, video production and direction, drone piloting and contact with national and local reporters in education and youth issues, sports, healthcare, technology, new energy/chemicals and business.
Jaime graduated from Linfield College with a degree in Education and earned his Master’s of International Relations – Asian Politics from the University of Queensland in Brisbane, Australia. He now lives on Bainbridge Island (near Seattle) with wife Erin and two children Emerson and Abigail.
Social Media & Research Manager
Melissa is a social media expert with a background in advertising and marketing. Born and raised in Chicago, she received her B.S. in Advertising from the University of Illinois at Urbana-Champaign. Melissa started her career in big agencies with big brands, but left to pursue her own business where she helps make an impact on companies of all shapes and sizes. She’s worked on a variety of clients ranging from local businesses to Fortune 500’s like McDonald’s and Anheuser-Busch. Melissa loves using social media to reinforce brand messages, answer questions and interact with customers directly.
In addition to social, Melissa provides research services to ChangeUp clients, providing the critical background information on markets, media contacts and speaking opportunities needed to succeed in PR.
Robin is a passionate and amazingly creative Director/Producer/Editor with more than 10 years of professional experience across diverse industries. He specializes in bringing ChangeUp’s clients’ stories to life through the use of videography, photography and motion graphics. His background in drama “in front of the camera”, coupled with years working with highly technical video, photo and sound equipment “behind the camera”, provides a unique blend of skills allowing him to bring imaginative ideas to client projects, while mastering the fine details to make a video explode off the screen.
View Robin's work at robinmervinfilms.com